Expanding our partnership with TikTok
We are expanding our cooperation and ways of using content in the TikTok service.
Two options have been added:
• Uploading full-size tracks for users to create videos that are not time-limited.
• Adding a track to the Commercial Music Library – TikTok Commercial Music Library (CML).
CML is a collection of more than 150,000 songs and sound effects from around the world of a variety of styles and genres, received from aspiring artists and leading music companies. Videos with a commercial component are blogger brands, logos; advertising campaigns; marketing events to promote brands, products or services; sponsorship projects. Available ways of use: advertising inside the feed, hashtag challenges, branded video effects, etc. After adding tracks to the CML, they become available for commercial use on the platform, so brands do not need to go through the lengthy process of obtaining licenses on their own.